The Operations Experts Behind the Data
Founded by operators, for operators. Our advisory board brings 55+ years of combined experience in logistics, delivery, mobility, and digital transformation across the MENA region — from ministerial-level policy to scaling ride-hailing platforms to nationwide leaders.
Headquartered in Amman, Jordan, we serve operators across 12 MENA markets.
What Drives Us
Outcome-Driven
Every recommendation is tied to a measurable business outcome. We don't deliver reports — we deliver results.
Region-First Thinking
We build solutions for the MENA market, not adapted from Western playbooks. We understand the regulatory, cultural, and operational realities from Amman to Riyadh.
Data-Led Decisions
We combine deep operational expertise with advanced analytics to ensure every decision is backed by evidence — from unit economics to fleet telemetry.
Partnership Model
We embed with your team, transfer knowledge, and build internal capabilities that last beyond our engagement.
Regulatory Mastery
Our advisors have shaped transport policy at the ministerial level. We navigate licensing, compliance, and government relations across multiple MENA jurisdictions.
Cross-Sector Depth
From ride-hailing platforms and quick commerce to freight logistics and smart cities — our team has operated at the executive level across every vertical we serve.
Our Approach
A structured, four-phase methodology that delivers consistent results across every engagement.
Discover
Deep-dive into your operations, data, and team to understand the current state.
Diagnose
Identify root causes, quantify inefficiencies, and map improvement opportunities.
Design
Build tailored solutions with clear implementation roadmaps and KPI targets.
Deliver
Execute alongside your team, measure results, and ensure lasting capability transfer.
Our Expertise
Our advisory board comprises senior operators, former government officials, and platform executives with deep roots in the MENA market.
Strategic Operations & Platform Scaling
Former C-suite executive who scaled multiple ride-hailing and quick commerce platforms across the MENA region. 15+ years leading tech-enabled operations, P&L ownership, and marketplace growth — from early-stage startups to nationwide leaders. AWS-certified with deep expertise in dispatch systems, warehouse management, and last-mile logistics.
Transport Policy & Digital Transformation
Former Minister-level advisor with 25+ years shaping transport policy, supply chain strategy, and digital transformation across the public and private sectors. Doctorate-level researcher in supply chain management with hands-on experience at top-tier management consulting firms and international development organizations.
ITS, Smart Cities & Financial Strategy
18+ years bridging financial strategy, intelligent transport systems, and operational R&D. Advised ministerial leadership on smart mobility, big data strategy, and safe cities transport projects. World Bank financial management expertise with PMP certification and deep knowledge of supply chain optimization.
Government Relations & Regulatory Compliance
Seasoned regulatory strategist with experience securing licenses and ensuring compliance across multiple MENA jurisdictions. Background spans government bodies, NGOs, and international development agencies — mentoring 180+ entrepreneurs on scaling operations and lean modeling.
Data Analytics & Marketplace Dynamics
Certified data analyst specializing in unit economics optimization, supply-demand balancing, and dynamic pricing strategies. Track record of growing active user bases by 40%+ through data-driven hyper-local market strategies.
Supply Chain & E-Commerce Operations
Operations leader with experience at multinational FMCG corporations and the region's largest e-commerce platforms. Managed 135+ person teams across logistics, customer support, and warehousing — achieving 200%+ efficiency improvements and 96% reduction in customer complaints.
Where Our Advisors Have Operated
Our team's experience spans government, multinational corporations, global consulting firms, and high-growth tech platforms.